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National Brand Manager

Brooklyn, NY 11218

Department: Sales or Business Development Job Number: 5917 Pay Rate: $125000-150000

Job Description

Our client is hiring a National Brand Manager. The client offers a dynamic and collaborative environment where your innovative ideas can flourish. Join them to make a lasting impact, spearhead their marketing and branding efforts, and contribute to the growth of a company that is redefining healthcare excellence. As the Brand Manager you will develop strategies and showcase our client’s expertise at events to raise brand awareness. You’ll work across all levels and departments of the organization to find what makes them unique and communicate it to the world. Brand managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve the customer experience. If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you. Ultimately, you’ll help them improve the company’s reputation and drive growth.

Responsibilities

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Identify appropriate industry events to showcase our expertise as a leader in   and SNF market
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirements:
  • Proven working experience as brand manager or associate brand manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up to date with latest trends and marketing best practices
  • Degree in marketing or a related field

Job Perks:   

  • Competitive salary, great benefits, and other attractive incentives 
  • Generous PTO  
  • All major insurances (health, life, disability)  
  • Work-life balance is valued   
  • A team environment that believes in employee development, professional growth, and company longevity 
  • Culture is one of mutual respect, teamwork, and equality 
  • The organization embraces and values an inclusive work environment 

Salary: The posted range is not a guarantee. The actual salary will be based on qualifications, experience, and education and could fall outside of this range. Contact us for more information. 
 
View all jobs online at: https://jobs.talhealthcare.com/ 

There is no such thing as a perfect candidate, so do not let that hold you back from applying. You do not need 100% of the qualifications to add incredible value to the team. If you are passionate about what you could accomplish in this role, we would love to hear from you! 

Meet Your Recruiter

Gail Green
Recruitment Relationship Manager

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